BOUTIQUE GALLERY

In New York Melissa Shoes , open a new Soho store, the concept going in a sleek white space intended to feel like an “urban seller.”Shoes are displayed on pedestals in the gallery-like boutique.

The geometric lines on the white walls and the jutting shoe platforms make the space feel ultra-modern, though the colorful, recyclable footwear keeps things from getting too cold and space-age.

The shop is at 102 Greene Street New York